It is often appropriate for a business to utilize more than one domain name.

Multiple domain names can:

• Lock out your competition from owning a domain name which will draw customers to them rather than you.
• Be used to promote different products and services that you offer.
• Drive more traffic to your web site.
• Give you more opportunities to market to and be listed in search engines.
• Be used to create distinct advertising strategies to reach different target markets.
• Provide customers more ways to find you intuitively when searching for you on the internet.